Economía Colaborativa - El Blog de Andrés Romero | Marketing Digital para un Mundo Mejor

Economía Colaborativa

Airbnb y el fracaso de su storytelling: de “vivir como un local” a vender alojamientos a granel

Airbnb no se ha cargado su negocio. De hecho, probablemente lo ha escalado muy bien. Lo que se ha cargado, al menos en parte, es algo mucho más delicado: el…

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Innovación en Airbnb

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El Camino de la Innovación en Airbnb hacia la Mejora de la Experiencia del Viaje

El camino de Airbnb desde su fundación en 2008 ha sido cuanto menos curioso e interesante, un proceso de innovación en Airbnb que les lleva a día a de hoy…

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anfitrion-multipropiedad

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Economía Colaborativa

La clave de las plataformas de alojamiento entre particulares se llama ¡ANFITRIÓN!

Después de estar una semana en un apartamento maravilloso en Madrid, tengo más claro cual es la clave de la explosión de plataformas que fomentan la «economía colaborativa» al alquilar…

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Ingresa las palabras de la búsqueda y presiona Enter.

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